Leveraging Engagement Framework

Leveraging Engagement framework is a validated model based on Motivators, individual touch points that facilitate engagement. Motivators describe the various ways fans approach their objects of fanship and the goals that drive their behaviors.

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Entertainment
Enjoying the overall experience and atmosphere surrounding one’s passion.
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Mastery
Consistently learning and understanding detailed information and stories about one’s passion.
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Social Connection
Integrating oneself in a fandom in order to create or deepen relationships with other fans.
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Immersion
Losing oneself in the parallel universe surrounding one’s passion by shifting one’s focus from real life.
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Identification
Strongly associating oneself with a passion and defining oneself as a fan.
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Creation
Expressing interest in the making of the original subject was made, or making original content/media related to one’s passion.
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Advocacy
Championing on behalf of one’s passion and taking positions on issues within the fandom.
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Exploration
Seeking to discover new points of interest related to one's passion and/or be in the know about what's new and cutting edge related to the passion.
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Play
Participating (virtually or in real life) in activities related to one’s passion.
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Collection
Striving to own a complete set of some specific objects or other items related to one’s passion.

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